Sparsh’s client is the Indian arm of a global leader and technology innovator in consumer electronics, home appliances and mobile communications. The company employs more than 82,000 people working across 120 operational locations spread over more than 80 countries around the world.

The company forayed into the Indian market in late ‘90s and has established itself as one of the most formidable brands in the consumer durables and home appliances segment. The company has an impressive portfolio of products which include TVs, washing machines, air-conditioners, microwave ovens, refrigerators, PCs, vacuum cleaners, audio systems, DVDs, PDPs, optical storage devices, laptops and GSM mobile phones. The client is acknowledged as a trendsetter in the Indian industry with nationwide reach, global technology, product innovation and impeccable service.

Rise in living standards, easy access to consumer finance, and wide range of products choices have led to significant growth of the consumer durables market in India. Operating in an industry replete with opportunities and soaring demand, Sparsh’s client wanted to strengthen its brand, market presence and reach in India. The company’s brand building efforts focuses on customer service. Further, with a large and rapidly growing customer base, the company was looking for an outsourcing partner that could provide fast and reliable customer service thus helping it maintain the exceptional service levels it is known for.

A prerequisite for the engagement was in-depth domain knowledge. The company partnered with Sparsh based on its expertise and capability to manage a large customer base while ensuring quality and timely delivery.