Sparsh's client is a full line grocery home shopping service, promoted and managed by one of the largest Fast Moving Consumer Goods (FMCG) Companies in India. With leadership in Home and Personal Care Products, and Foods and Beverages segments, the client has over 1,00,000 customers who are provided with a choice of over 4,000 products. These include cooking oil, snacks and household products such as detergents, toiletries and other goods.

With increasing disposable income, both in rural and urban areas, and increasing acceptance of organised retail and shifts in consumer buying patterns, FMCG companies have been forced to revisit product, marketing, and distribution strategies. They have introduced innovative customer-centric initiatives to surge ahead of competition.

Sparsh’s client also had taken a step in the same direction – it wanted to introduce a unique direct selling channel which would provide customers personalized service and an unforgettable experience. The company was looking for reliable support services and Sparsh fitted in because of its wide reach and proven experience in customer service.