Sparsh caters to the customer acquisition process for three health insurance products - Personal Injury Policy, Critical Illness Policy, and Health Supplement Policy.

Sparsh helps the client acquire new customers through leads provided by the client as well as by using its database. The leads provided by the client, along with the web-based leads and customer leads; reside on servers on physically segregated networks, thereby creating two distinguished processes for the client.

Sparsh approaches customers through phone calls, eliminating the documentation and medical examination hassles. This also reduces the time involved in the whole process. In addition, Sparsh gives customers an option to pay through credit cards or cheques, reducing the time spent in queues. For credit card payment, Sparsh uses Electronic Debit and Credit (EDC) Machine, eliminating the need for any payment gateway. All verification and payment are centralized in Mumbai. For cheque payments, Sparsh sends out field executives to collect the cheques.

Sparsh caters to the customers across three locations – Mumbai, Gurgaon, and Bangalore and has also designed a CRM based on the client’s requirements.


Sparsh delivered the following impacts to the customer -

• Achieved 85% of the productivity target
• Met all client SLAs
• Helped double the business potential, while keeping the number of resources at the minimum